Geneviève Dallaire 
Communications and Marketing Advisor

Geneviève is a Communications and Marketing Advisor at Latitude. Her diversified experience, notably at national law firms, has enabled her to develop a keen understanding of the specific challenges related to visibility and strategic positioning of professional services. She has mastered the art of reconciling rigor and creativity to build impactful communications aligned with business objectives.

Passionate about storytelling and always on the lookout for new trends and best practices, she transforms ideas into concrete actions to generate lasting impact.

In her current role, Geneviève oversees the development and positioning of the firm and its professionals. Using a strategic, multi-channel approach, she ensures that every message is delivered in a way that maximizes its impact. She deploys internal and external communications tailored to the needs of the various target audiences and true to the firm’s values.

Education

• Bachelor’s degree in Marketing Communications, Université du Québec à Montréal