Montreal, November 6, 2023 – Latitude is delighted to unveil its new brand image and website. After months of work, you can now discover this new identity, a change that represents an important step in the company’s evolution.
New brand image inspired by today’s needs
Created by FBC Montréal, Latitude’s new brand image embodies our commitment to a multidisciplinary approach, innovation, excellence and our vision for the future.
A redesigned logo, simple typography, a sober, updated color palette, and a visual identity that reflects our commitment to our clients. The illuminated circle over the « i » in Latitude symbolizes a lighthouse, conveying the idea of guiding and securing organizations in complex and uncertain situations. Each element has been carefully designed to represent our expertise and ambition to be a leader in the prevention and management of harassment and violence in the workplace.
« Our new identity reflects our commitment to innovation and progress. We wanted to offer our clients a symbol of trust and reliability. We are grateful to our clients, partners and employees for their ongoing support. It is thanks to their trust that Latitude continues to grow and evolve. » – Anaïs Lacroix, co-founder and CEO of Latitude.
New website for a better user experience
Developed by Tux in collaboration with the Latitude team, our new website offers an enhanced user experience with intuitive navigation. Our visitors will be able to explore our services, immerse themselves in our organizational culture, keep abreast of the latest news and discover our new complaint management software, Sofia.
The Sofia solution
Sofia is a complaint management platform that Latitude has developed to enable human resources professionals, compliance teams and investigators to track workplace conflicts for faster, smoother resolution. Stay tuned for its launch by late fall.
To discover our new identity and explore our transformed website, please visit www.latitudemgmt.ca/en.
About Latitude Management
Founded in 2019 by Anaïs Lacroix and David Ward, Latitude is a law firm that acts exclusively as a neutral and impartial third party in institutional matters related to harassment, violence and discrimination. With a team of nearly 40 professionals, Latitude offers a full range of services, in Quebec and across Canada, to support organizations in creating harmonious work environments.